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Affinity Media & Public Relations works with nonprofit organizations, professional sporting events, educational institutions, and the entertainment industry to build brand recognition, clearly define missions and objectives, while helping stakeholders and the community at large connect the dots between your organization and the impact you make. We believe you only achieve their highest potential if others understand the significance of your work and why it matters.

We serve as a partner to your organization and help you consider your brand and reputation both strategically and thoughtfully and what you want to be known for. We’ll work with you and your team to enhance who you are in the public eye and the good work you deliver through focused and intentional public relations campaigns, meaningful communications (both internal and external), and earned media.  


PR plays a crucial role in helping to differentiate one charitable cause from another in the minds of philanthropic decision-makers at major corporations as well as with individuals, and helps to profile its work, focusing on its key deliverables to communicate to donors their unique positioning. PR is also helpful in defining who the charity’s target audience is and the media outlets that they read. Positive media coverage is a vital tool in helping charities raise public awareness of an issue, highlight successes, campaign for change or build trust and confidence in their own operations and those of the sector more widely. 


Public and media relations isn’t about spinning a story and creating a false positive with regard to how you’re perceived, but rather about bringing the deserved attention to the awesomeness you’ve already achieved.

Dan Koett (ket)
Founder & Principal

Dan is an award-winning marketing executive who has spent more than twenty years advancing the missions and impact of charitable organizations. Prior to launching Affinity, Dan delivered dynamic and game-changing leadership to the Make-A-Wish Foundation® , Boy Scouts of America, and the YMCA. A sixteen year veteran of the Y, Dan most recently served in a dual-role with the YMCA of Central Kentucky as Vice President of Marketing & Communications and Executive Director of the C.M. Gatton Beaumont branch, the Y's largest in the Bluegrass.  

Outside of the nonprofit world, Dan has facilitated media and PR for projects such as Drew Barrymore film, The Stand-In, which was partially filmed in central Kentucky. Additionally, Dan serves as the Director of Media & Public Relations for the PGA TOUR Barbasol Championship, and is the publicist for The Lee and Hayley Show, a syndicated talk and entertainment program. 

Dan earned a dual-degree from the University of Pittsburgh where he received Bachelor’s degrees in Marketing and Business Administration. He is active with a number of charitable organizations, including Bluegrass Crime Stoppers, Help-Portrait, Honor Flight of the Bluegrass, the Rotary Club of Lexington, Christian Flights International, and the Toyota Bluegrass Miracle League. 

Dan and his wife Dr. Cassondra Koett, a high school principal at Lexington Christian Academy, are originally from Pittsburgh and have called Lexington home for the past twelve years. The Koett's love to travel, spend quality time with family and friends, participate in team sports, attend sporting events, and volunteer in the community. 

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